Google Ads Updates: October 2025 - PPC News Feed

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Screenshot of a webpage titled "About Merchant Center for Agencies." The page highlights features like Multi-Client Management, benefits for agencies, and includes links to eligibility requirements and getting started information.

Merchant Center for Agencies Simplifies Client Management

Screenshot of a Google Ads help page explaining that inactive accounts are permanently deleted after 6 months without campaigns; includes info on reactivation and a link to instructions.

Google Ads Will Permanently Delete Canceled Accounts After 6 Months

Text Guidelines Spotted Live

Abstract illustration showing a green shopping bag over a web browser window and search bar. A price tag icon appears in the bottom right corner. The design suggests online shopping and searching.

Subscriptions for Physical Products Now Allowed in U.S. Shopping Campaigns

Google Search results page for “short rental,” displaying Sponsored Results for luxury and budget apartment rentals, short-term options, and property platforms, each with brief descriptions and small preview images.

Google Sets Hide Sponsored Results Control as Default Option

Performance Max Now Supports 9:16 Vertical Images

YouTube Launches “Brand Pulse” Report Linking Paid & Organic Video Impact

Screenshot of a Google Ads setting for "View-through conversion optimization," featuring a highlighted option to include view-through conversions—an essential feature for demand gen campaigns. Source: thomaseccel.com.

Demand Gen Gets Smarter with View-Through Conversion Optimization

Google Releases Open Source MCP Server for Ads API

A digital dashboard tracks missed growth opportunities in Google Ads campaigns, featuring a bar graph of clicks vs. potential clicks over time and a table summarizing campaign performance, including conversions and costs.

New “Missed Growth Opportunities” Tab in Google Ads

A settings window displays promotion marketing methods with checkboxes for Shopping ads, Free listings, Google Wallet (highlighted), and Chrome browser, plus an explanatory pop-up about Wallet support from Google Merchant Center.

Merchant Center Adds Google Wallet & Safari Support for Promotions

Screenshot showing YouTube’s new “Pause Ads” video setup screen, highlighting the launch of this feature for advertisers, with options to upload an image or input a URL and a preview of a pause ad appearing on a paused video. "NEW" feature is emphasized in the text.

Pause Ads Incorporated Into Google Ads UI

A channel performance dashboard powered by Google Ads highlights impressions, interactions, and results across ad channels, with flows from Discover and Google Display Network to purchases and leads. Date range: Aug 1–31, 2023.

New Asset and Channel Insights for Performance Max

A Venn diagram shows two ad campaigns: blue for 101K users ($1.02K cost), red for 9.22K users ($20.5K cost), with an overlap of 353 users who saw both. Campaigns indicate awareness, action, or both.

Cross Campaign Metrics Appear in Google Ads Overview

Screenshot of the Merchant Center Next dashboard, highlighting Promotion Analytics in the Promotions section with status indicators, performance metrics, a website promotions notice, and options to manage or add promotions and view related data.

Promotion Analytics Now Live in Merchant Center Next

A Google Ads Demand Gen Placement Report interface displays ad placements, with "Discover" and "Gmail" highlighted in a red box under the "Where ads showed" tab. Conversion rates and types of placements are listed in a table format.

Demand Gen Placement Report Now Shows Gmail and Discover Separately

A settings panel for ad spend shows options for setting target ROAS, enabling Smart Bidding, choosing ROAS target tolerance (30%, 15%), maximizing conversion value, and setting bid limits with a warning about potential feature limits.

Bid Limits Quietly Added to Max Conversion Value Strategies

Screenshot of an audience selection menu for a Google Merchant Center Promotion. "Show to a preferred audience" is selected and highlighted in yellow, showcasing Audience Targeting options and personalization features with explanatory text in the sidebar.

Personalize Your Merchant Center Promotions with Audience Targeting

Screenshot of a Google Promotions setup page for Google Ads, showing watch ads preview on the right. A red arrow highlights the "Download" button, indicating the Export Feature at the bottom center of the screen.

Download Button Quietly Added to Promotions Setup in GMC

A Japanese social media post explains P-MAX campaign settings with a screenshot showing how to set campaign-level audience exclusions. Red hand-drawn circles and arrows highlight the “データの除外” (Exclude data) option in the menu.

Performance Max May Soon Allow Campaign-Level Audience Exclusions

A webpage section titled "Setting for New Customer Acquisition" features a field to add an incremental conversion value for new customers, with a recommended minimum of US$20.79 and a button to calculate the value, supporting effective demand generation.

New Customer Acquisition in Demand Gen Live

A person sits capturing a photo with a camera, surrounded by circular icons: an eye, clock, arrows, and grid. This creative illustration mirrors the intricate planning of Google Ads campaigns, symbolized by a large green circle with a hand pressing a central button.

New Directional Experiments in Google’s App Campaigns

A website screen shows a “Products” page under “Automatic improvements.” A pop-up titled "Automatic shipping updates" uses Google Maps to enhance shipping info, with a checkbox and "Cancel" and "Save" buttons.

Automatic Shipping Updates Appear Outside US

A Google Ads notification about a new Image-to-Video Conversion tool launching in existing Demand Gen image ads, detailing features, timelines, and options for updating ad settings.

Image-to-Video Conversion Now Rolling Out for Demand Gen

A man in a suit stands next to text explaining that Google Ads has renamed "Views" to "TrueView Views," with a large blue downward arrow above him and a red "NEW!" graphic beside the text.

Google Renames Views Metric to TrueView Views

A list of countries where RAAP is available globally, grouped by general availability and by postal code-level targeting, in plain black text on a white background. No graphics or images are present—only text.

Merchant Center’s RAAP Now Live in 86 Countries With Postal Code Support in 22

Screenshot of a Google Merchant Center notification about "Text on image," with an issue details page showing how promotional text affects product images, plus options to optimize images and view centralized issues and impact statistics.

Google Merchant Center Adds Centralized Issue Details Page

A screenshot of a web page showing a tab labeled "Suggested assets" with a red arrow pointing to it. The page features an AI-powered Asset Suggestions table with column headers but minimal visible content, ideal for Google Ads optimization.

Google Ads Rolls Out AI-Powered Asset Suggestions

Screenshot of a web dashboard showcasing the Creator Partnerships Hub, featuring new Overview and Analytics tabs. A "NEW" label highlights features designed to help you partner with YouTube creators more efficiently.

Two New Tabs Added to Creator Partnerships Hub: Overview & Analytics

A Google Maps search for “personal injury lawyer” displays Local Ads and a list of law firms on the left, with a map featuring red location markers around Westchester County, New York and nearby areas on the right.

Sitelinks Now Available in Search Ads on Maps

Screenshot of a webpage explaining the “Google handling cutoff time” attribute for product listings, featuring sections on when to use it, related attributes, format, requirements, and an “It depends” note to help ensure accurate delivery estimates.

Google Adds Handling Cutoff Time Feed Attribute for Accurate Delivery Estimates

A digital checklist with three sections—“Build a foundation,” “Drive performance,” and “Expand and grow”—features key steps, including Google Ads recommendations, with “No actions at this time” noted in the third section.

Top Recommendations Section Quietly Added to Google Ads

Screenshot showing a feature called "Collab Suggestions" inside the Creator Partnership Hub, with four blurred vertical video thumbnails labeled “Shorts.” Text boxes and promo buttons appear below each, highlighting new ways for creator partnership and influencer content.

Creator Partnerships Hub Now Surfaces Videos That Mention Your Brand

Google Emails Brands Early Access to Brand Profile

A man stands at a podium speaking to an audience in front of a large screen displaying information about new AI Overviews, Ads, and search features coming in 2025.

Ads in AI Overviews Expand Beyond the US by End of 2025

A screenshot of a campaign setup interface with three sections highlighted in green for Premier Reach Campaigns: "Select how you want to buy ads," "Select a campaign type," and "Select the ways you'd like to reach your goal." The name "Thomas Eccel" is visible.

YouTube Opens Up Masthead & Premier Reach Campaigns to Everyone

Google Ads dashboard on the "Recommendations" page highlights an Investment Strategy, featuring options for primary campaign goals, estimated values, and two graphs. The sidebar organizes campaigns by category for easier navigation.

Google Ads Launches New Investment Strategy Section

A screenshot of a "Channel Performance Report" web dashboard displays a section for modifying columns. The "Campaign Type" checkbox is selected, highlighted with a magnifying glass and smiley face emoji.

Campaign Type, ROAS & CPA Added to Channel Performance Report

A dashboard prompts the user to edit assets for channel best practices, offering recommendations like adding white backgrounds to improve image quality. An asset is listed with options to edit and a blurred image preview.

Image Quality Now Part of Google Ads Recommendations

A Google Merchant Center page titled "Video assets" shows a prompt introducing video assets, suggesting users add social profiles to boost customer engagement and conversions with their Shopping Ads videos on Google.

Video Assets Section Rolling Out to GMC Accounts

Illustration of a person with dark hair in a blue shirt holding a smartphone. Shopping icons like a store and cart appear around them, suggesting online shopping or browsing—ideal for promoting Google Call-Only Ads and Call Assets.

Get Ready for the Phase Out of Call-Only Ads

A collage highlights "Political Ads now in Transparency Center" with Google Ads logos, a snapshot of Political Ad Creatives tabs, and details on Political Ad Spend between $200–$300 USD.

Transparency Center Now Covers Political Ad Spend and Creatives

A screenshot of a Google Ads campaign dashboard showing campaigns, budget, and status columns. "Map Pin Clicks" and "Show nearby locations" are highlighted in a red box under campaign types to emphasize their importance in reports.

Google Ads Adds New Local Engagement Metrics

Illustration of a person on a phone with travel destinations: Statue of Liberty and Empire State Building, Eiffel Tower, and Big Ben with the London Eye. Includes icons of a plane, price tag, and percentage symbol.

Google Adds Help Pages for Itinerary Value Rules in Hotel Ads

Screenshot featuring a Google Search Ad and a highlighted "People Also Search For" box below it, showcasing related search suggestions. The text highlights this new Search Ads feature for enhanced user discovery.

Search Ads Now Showing “People Also Search For”?

A presentation slide showcasing "Auto-generated video ads" highlights how AI Videos are used to create viewer-optimized YouTube ads, with a sample pop-up demonstrating Demand Gen techniques using existing assets.

October’s Demand Gen Updates Summary

A section titled "More data from Google Ads" lists analytics fields such as conversions, conversion value, new vs. returning customers, gross profit, and gross profit margin, sourced via the Google Ads connector and ideal for optimizing AI-Powered Ads across the EU.

Looker Studio Adds New Google Ads Metrics for Reporting

A Google search results page for "google ads" displays a sponsored link to "ads-google-com.zohosites.com." Advertisers should be cautious of fraudulent login pages appearing with related searches like "Google Ads login" and "google ads campaign.

Scam Ads Mimic Google Ads Login to Steal Credentials

Google Ads campaign setup interface screen with the Ads UI showing options to select ad type: "Text ads" is checked, "Shopping ads" is unchecked. Goal options like "Website visits" appear, with "Continue" and "Cancel" buttons below.

First Look: Screenshots Reveal New Campaign Creation Flow

Google Tests New Ad Label Position in Business Listings

Screenshot showing YouTube’s "Promote" feature for YouTube advertising to boost video views, subscribers, or website visits, highlighted by an orange arrow on the YouTube Promote Button, plus steps for linking a Google Ads account.

YouTube’s New “Promote” Button Links Directly to Google Ads

YouTube Media Buying Launched via Activation Partners

Illustration of a person in a store holding two boxed items, comparing them. Shelves in the background display various packaged goods. A green upward arrow overlays one box, suggesting an increase or preference.

Google Ads Conversion Tracking for Shopify Gets a VAT Adjustment

Screenshot of a Google Ads dashboard with the "Recommendations" tab open and "Auto-Apply Recommendations" highlighted. An arrow and red X mark emphasize the Recommendations Option at the top of the settings panel.

Google Ads Quietly Relocates Auto-Apply Recommendations Option

A dashboard screen titled "Video ads dubbing" displays a message: "Access denied. This feature for custom audio in dub video ads is experimental and not yet available to all users." Menu options are on the left side.

Video Ads Dubbing Internal Tool Visible to Google Ads Advertisers

Google Revises Product Title Rules for Shopping Feeds

A screenshot of Google search results showing three sponsored ads for furniture and decor. Users can hover over the title links for James & James Furniture, Sohne comfort chairs, and Bloomist's fall collection of dried botanicals and wreaths.

Google’s New Hover Effect Is Turning Headlines Pale Blue

Illustration of three web page windows featuring sports: a person playing badminton, legs kicking a soccer ball, and a cricket player. A large blue trophy is centered beneath the windows, with like and heart icons nearby.

YouTube TV Adds Women’s & College Sports Lineups for Ads

A screenshot of Google Merchant Center Next displays the main menu on the left and Products page on the right, with a blue popup highlighting a new, condensed navigation for easier access.

Google Merchant Center Rolls Out Condensed Navigation

Screenshot of a Google search for "buy cushions" displaying Shopping Ads with images and prices for seat cushions and pillow products. Filter options include Chair, Sofa, Outdoor, Online, Bench, color choices, and a visible progress bar.

Google Tests Progress Bar In Shopping Ads Carousel

An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Developers Get Instant Production Access with Google Ads API’s Explorer Tier

Illustration of a person on a ladder placing a golden crown on a globe. Surrounding icons include a calculator, document with magnifier, and compass, representing global leadership and strategic planning themes.

Sports Betting Ads Allowed on Google TV Masthead in the UK & Brazil

Illustration of a person sitting with a laptop, surrounded by icons representing security elements like a padlock, password, shield, and checklist. The imagery emphasizes online privacy and protection.

Sweepstake Casinos Now Banned Under Google Ads Policy

Illustration of two children playing, a white teddy bear, toy train, video game controller, and adult holding a shield with a padlock, symbolizing safety and supervision.

New CSAE Policy Strengthens Google’s Stance on Child Protection

A person stands next to a giant smartphone screen displaying a keyhole shape and checkmarks. There is a speech bubble with stars, indicating a password. The illustration suggests themes of security and privacy.

Melatonin Ads Now Allowed in Germany, France & Spain

Screenshot of a Google search result for "microsoft advertising," highlighting a sponsored link titled "Advertising Microsoft®" that could be a Fake Microsoft Ad, with a description about tracking and analyzing user behavior.

Microsoft Ads Impersonated in New Scam Campaign on Google

A website page displays a perfume bottle image, with two red crossed-out icons labeled "Firecrackers" and "Drugs," illustrating items restricted under Google Ads Policy and highlighting the prohibition of Dangerous Product Promotions.

Google Ads Policy Video Warns Against Dangerous Product & Services Promotions

Certification Needed for Prescription Drug Keyword Targeting

Illustration of two people shaking hands in front of a large blue shield with a medical cross, symbolizing healthcare partnership, medical insurance, or healthcare professional targeting in line with Google ads policy.

Google Tightens Ad Rules for Prescription Drug Keywords

Abstract illustration featuring digital interfaces with a green megaphone, a gear icon, and web elements like tabs and buttons. The background includes geometric shapes and icons representing settings and navigation.

Canada Cannabis Ads Pilot to Government Operators

Illustration of a person with dark hair in a blue shirt holding a smartphone. Shopping icons like a store and cart appear around them, suggesting online shopping or browsing—ideal for promoting Google Call-Only Ads and Call Assets.

Call-Only Ads to Be Blocked in Google Ads API from January 2026

API v22 Launches With Major PMax, Demand Gen, and Smart Bidding Upgrades

Illustration of a person pointing at a large screen displaying a green checkmark and various icons and text. The person has dark hair and is wearing a striped shirt. The checkmark suggests approval or successful completion.

Merchant Center’s Misrepresentation Policy Clarified

An illustration of a clipboard with checklist items, a green shield, and a padlock symbolizing security and protection. The green shield is behind the clipboard while the padlock in front ensures consent for ads personalization, representing data security and privacy.

Google Rolls Back Bidding Enforcement for In-App Conversions

Illustration of a laptop screen displaying a webpage with a large yellow banner ad at the bottom about Google political ads, showing a hand placing a ballot into a box, and rectangular text blocks referencing policy updates.

Google Tightens Political Ad Verification in Chile

Illustration of two people exchanging a large key. One person hands the key to the other in front of a blue shield. The image symbolizes security and trust.

Online Gambling Ads Now Permitted in 4 Nigerian States

Google Ads API Minimum Budget Typo Corrected

Illustration of two people using smartphones connected through internet security and Wi-Fi symbols. Icons like a shield with a checkmark, document graphics, and a magnifying glass highlight Google Upgrades in ad formats such as Responsive Search Ads and Call Ads for enhanced online safety.

New Message Asset Policy Enforcement

Illustration of a person with a megaphone standing on a red arrow-shaped staircase pointing upward. A YouTube play button icon is on one of the arrows, symbolizing growth or success in content creation.

YouTube and Discover Ad Rules Rewritten for Clarity