Update to Gambling and Games Policy for Slovenia
Starting October 1, 2026, Google’s Gambling and Games policy for Slovenia will be updated. The new policy…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max…
Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
“Automated Promotions” Live in Google Ads
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within…
Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement…
Recommended Investment Strategy Adds Holistic and Growth Modes in Google Ads
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This…
AI Max UI Update Adds Branded Search Control
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches.…
Search Terms View Renamed to Search Terms and Ad Combinations
Google has updated the AI Max search terms report view to “Search terms and ad combinations”,…
Google Updates Bid Strategy Learning Period to Around 50 Conversions
Google’s help page for bid strategy learning periods has been updated. The learning period now states that…