Google Brings AI Max to Shopping Campaigns
Google has launched AI Max for Shopping, designed to help retailers enhance their standard Shopping campaigns.…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Search Campaigns for Travel Announced
Google has launched Search Campaigns for Travel, integrating travel feeds and formats into standard Search…
Performance Max Adds Search Partners And Display Controls
Google’s Performance Max is gaining more transparency across its partner network. Advertisers can now…
Urban and Rural Targeting in India Improved in PMAX
Google Ads is now displaying a new notification that clarifies how to target urban and rural areas in India…
AI Max With Brand Inclusion Recommendation Now Available
Google is running a new beta recommendation called “Turn on AI Max with brand inclusions”,…
Negative Keyword Impact Preview Added to Google Ads
Google Ads has introduced a new feature allowing users to preview the impact of negative keywords within their…
Pickup Cost and Minimum Order Requirements in EEA Countries
Google has announced that as part of its annual product data specification update, a new pickup…
Google Ads Introduces New Association Metric for Brand Lift
Google Ads has announced a new metric called Association now live inside Brand Lift Studies. This addition…
Google Tests AI Label On Search Ads
Google is testing the addition of an AI label to select search ads on mobile devices within its sponsored…
Location-Based Promotions Enhance Local Ecommerce Campaigns
Ecommerce brands with physical stores can now combine local inventory campaigns with location based promotions.…