Google Ads has introduced a new “Investment Strategy” tab within the Recommendations page, helping advertisers explore how increasing their budget could affect key outcomes like clicks, conversions, or conversion value.
The tool uses historical performance data to model different investment scenarios and suggests how to allocate extra weekly spend across eligible campaigns.
Advertisers can select their primary goal, such as more conversions, and see projected results along with suggested budget updates.
This update was spotted by Giorgos Touloumis, who also shared screenshots of the feature.
Hana Kobzová discovered, that Google has launched a help page about this feature too. You can read it here: About Recommended Investment Strategy.