Google has quietly updated its product title guidelines in Google Merchant Center, changing how brands should appear in titles.
What’s new:
- The policy wording around brand inclusion has been revised.
- Google no longer explicitly recommends adding brand names in product titles.
- Still, using relevant keywords and product names remains a best practice for better visibility.
The reasoning behind this change remains unclear, and Google has not provided any additional context or guidance on whether this reflects a shift in Shopping ranking behavior.
Check out the full video by Emmanuel Flossie here: Brand Names In Titles No Longer a Recommendation in Google Shopping?