Georgi Zayakov shared that Google Ads has updated the familiar “Views” column to “TrueView Views”. The change clarifies that the metric tracks active engagement, not just passive impressions.
A TrueView is counted when a user:
- Skippable in-stream ads: watches 30 seconds (or full length if shorter) or clicks an element (CTA/banner).
- In-feed video ads: watches 10 seconds or clicks to open the video.
- Shorts ads: watch 10 seconds (or full length) or click CTA.
Advertisers are charged on a cost-per-view (CPV) basis. The rename helps teams interpret engagement consistently across platforms.