Emmanuel Flossie shared that Google has updated its Misrepresentation policy for Merchant Center and Shopping Ads, not to change the rules, but to clarify them.
What’s New:
- More real examples of violations & compliant practices
- Clearer appeals process and “egregious violation” explanation
- Stronger emphasis on no-warning suspensions for serious issues
What Merchants Should Know:
- You get 3 appeals max. After that, suspensions are permanent.
- Fix all issues before appealing (don’t just patch surface ones).
- Be transparent with contact details, refund policies, and licenses.
- Never imitate brands or sell unverified products.
This update mainly improves transparency and guidance, not enforcement. But given how strict misrepresentation suspensions are, it’s worth reviewing your site and policies carefully.