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Microsoft Added Average Target Metrics Added to Evaluate Performance
Microsoft Advertising has introduced new average target metrics to facilitate performance…
Google Ads Developer Policies Updated for Enhanced Security
Google has revised its Developer Policies, previously called the Google Ads API Policy,…
Microsoft Rewrites Xbox Dash Ad Rules With Long Prohibited List
Microsoft has revised its advertising rules for the Xbox Dash placement within the Microsoft…
Klaviyo Added as Customer Data Source Partner
Google Ads has added Klaviyo as a new integration for Offline Conversion Import and Customer…
App Campaigns Product Report Adds Cost and Conversions
Advertisers using App campaigns can now access product-level reports detailing both Cost and…
Microsoft Advertising Adds Dual-ID Account Linking
Microsoft Advertising is enhancing account security by implementing a Dual-ID requirement…
Shopping Ads Now Showing in AI Mode
Google is now displaying Shopping ads within AI Mode results. Two different formats were…
Google Tag Gateway for Advertisers Exits Beta on Akamai and Fastly
The Google tag gateway for advertisers has exited its beta phase with Akamai and Fastly.…
YouTube Creator Partnerships Analytics Adds Reach Metrics
YouTube Creator Partnerships has introduced new Reach metrics under the Analytics tab.…
Bumper Ads Redefined as 5 to 6 Seconds Long
Google has redefined the specifications for bumper ads through recent changes on the…