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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Microsoft Advertising Launches Redesigned Website
Microsoft Advertising has launched a redesigned homepage for its official website,…
Brand Bidding in E-commerce: How it Affects PPC Performance
Why branded search needs its own performance review If your branded CPC is rising, a general…
Google Universal Cart Goes Live in Search
Google has officially launched its Universal Cart feature in the United States. This…
Google Tests Animated Underlines in Search Ads
Google appears to be testing a new animation effect in Search ads, where an underline is…
Child Safety Policy Redesign Begins January 2027
Google Ads will update its Child Sexual Abuse and Exploitation (CSAE) policy on January 11,…
Passkey Requirement Enforced in Google Merchant Center
Starting October 29, Google Merchant Center will enforce passkeys for certain actions to…
Demand Gen Creative Guidelines Enhance Engagement
Google Ads has released best practices for creative in Demand Gen campaigns, emphasizing the…
Demand Gen Cost Adjustment Timeframe Updated
Google Ads has increased the performance-based cost adjustment period for Demand Gen…
Scrolling Marquee for Reviews and CTA Tested in Search Ads
Google Ads is testing a scrolling marquee-style display for ratings and reviews in sponsored…
Google Pauses Ads for Russian Advertisers and Users
Google has announced a new pause on ads for Russian advertisers and serving ads to users in…