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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Google Shortens Smart Bidding Adjustment Period
Google has updated its guidance on Smart Bidding adjustments, reducing the recommended…
Google Adds Loyalty Member Bidding Controls
Google Ads has added new customer retention controls for loyalty program members, giving…
Google Ads API Developer Assistant v4.0.0 Released
A major release of the Google Ads API Developer Assistant is now available. It provides…
Google Moves Policy Manager to New Admin Location
Google has relocated its Policy Manager, which oversees the policy status of limited and…
Microsoft Pilots Audience Ads for Cryptocurrency Exchanges
Microsoft has updated its Financial products policy, now allowing Audience Ads for…
Google Adds Draft Option for Video Uploads
Google Ads has added an Upload as drafts option for video assets in Asset Studio. This…
Local Customer Optimization for PMAX for Store Goals
Google has introduced Local customer optimization as a feature within Performance Max…
Microsoft Advertising Rewrites Government Services Policy
Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026.…
Shopper Incentive Gets “Limit Maximum Amount of Money Customers Can Receive
A new configuration option for Shopper Incentive has been spotted in Google Merchant Center.…
Tune In to Rethink 2026
Secure your virtual front row seat to Rethink 2026 to supercharge your growth with best…