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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
‘Pay for Interaction’ Feature in Display Campaigns
A new “Pay for Interaction” option has recently appeared in Google Ads’…
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Enhanced CPC Deprecated by March 2025
Google is notifying advertisers by email that is retiring Enhanced CPC (eCPC), leaving…
Consolidated Masthead Requirements for YouTube & CTV
Google Ads will launch a new “Masthead format requirements” page on October 3,…
Inactive Reports Will Disappear in 18 Months
Google has just announced a change that can affect your inactive reports. If they…
Google Updates Financial Products & Services Policy for Clarity
In September 2024, Google reorganized its Financial Products and Services policy to improve…
Ban on Locksmith Ads in Spain
Starting November 4, 2024, Google will update its Local Services Policy, banning locksmith…
Performance Max And Other AI Features coming to AdGrants
At its inaugural Impact Summit, Google.org announced three new AI initiatives aimed at…
Video Action Campaigns Upgraded to Demand Gen by Q2 2025
Google will phase out Video Action Campaigns (VAC) by Q2 2025, upgrading them to Demand Gen…
Microsoft Advertising Reveals Holiday Marketing Playbook
Microsoft Advertising has launched its Holiday Season Marketing Playbook 2024, offering…
Google Ads and Merchant Center Account Linking Automated
Casey Gill has shared that Google is automating the linking of Ads and Merchant Center…