Google Ads is testing a new chart in the overview tab called Cross campaign metrics. The chart shows how campaigns contribute to reach and overlap across awareness and action objectives.
The interface presents three main segments: “saw awareness,” “saw action,” and “saw both,” giving advertisers a clearer view of campaign interactions. It also includes unique visitor counts and total cost, offering a high-level performance summary without navigating to the Cross-Media Reach report.
This feature appears to support broader measurement efforts and may help advertisers understand combined campaign impact at a glance.
This update was shared by Anthony Higman.