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API v22 Launches With Major PMax, Demand Gen, and Smart Bidding Upgrades

October 16, 2025
An illustration depicts a webpage showcasing "API v15" with code brackets and two gear icons, linked to a display featuring a multicolored triangle logo. The screen has lines ending in circles, signifying connectivity and integration, akin to the Google Ads API environment.

Google Ads API v22 has officially launched on October 15, 2025.

Key updates include:

  • Smart Bidding Exploration for Target ROAS on Search with new diversity metrics.
  • Demand Gen upgrades — new asset automation options and bidding strategies.
  • Generative AI asset tools via the new AssetGenerationService (Beta).
  • Performance Max enhancements — image automation settings and new reporting segments.
  • App Campaign improvements — new bidding goals for installs without target values.
An illustration depicts a webpage showcasing "API v15" with code brackets and two gear icons, linked to a display featuring a multicolored triangle logo. The screen has lines ending in circles, signifying connectivity and integration, akin to the Google Ads API environment.

All updated client libraries and examples are now live. A release highlights walkthrough will be held on October 16 at 11 am ET on Discord.

Read the full update here: Announcing v22 of the Google Ads API.

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