Heidi Sturrock shared that Google Merchant Center now lets you define an audience when setting up promotions, allowing you to target new customers or specific locations instead of showing the same offer to everyone.
This unlocks smarter, more strategic promo campaigns, like:
- “20% off your first order” for new shoppers only.
- Region-specific discounts for new market launches without margin loss elsewhere.
A small change, but a big step toward personalized commerce in Merchant Center.