Google Updates Demand Gen VTC Optimization
Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Updates to YouTube and Discover Feed Ad Requirements
In August 2026, Google updated the YouTube and Discover Feed ad requirements for better language and…
Google Expands Financial Services Verification Requirements
Google Ads is expanding its Financial Services Verification requirements to 13 additional EEA countries.…
Google Adds Campaign Selection to Support Form
Google support has introduced an update allowing users to select specific campaigns in its support form. …
Google Removes Campaign-Level Language Targeting
Google Ads is eliminating campaign-level language targeting settings for Search campaigns and Performance Max.…
Merchant Center Performance Reporting Updates
Starting August 24th, 2026, Google will update Merchant Center performance reports to enhance clarity and…
Google Tests Advertiser List with Favicons
Google is currently testing a new format for sponsored search results that adds more information to the…
Migrate Campaign-Level Broad Match and Automatically Created Assets to AI Max
Google Ads will commence the automatic upgrade of Search campaigns utilizing Campaign-level Broad Match and…
Bing Tests See More and Visit Site Buttons
Bing is currently testing See more and Visit site buttons for sponsored search results. This trial aims to…
Campaign Data Import Validation Report Launched in GA4
A new campaign data import validation report has been introduced in Google Analytics 4 to assist advertisers in…