Microsoft Sets January 12, 2027 End Date for MaxCpc in the API
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google to Pilot Gun Accessories Ads in US
In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun…
Microsoft Opens Max CPC to Portfolio Bid Strategies
Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies.…
Demand Gen FAQ Moves Display Inventory to CPM
The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads.…
Microsoft Company Lists and Job Seniority Exit Beta
Microsoft’s LinkedIn-profile targeting features have completed their rollout. The beta note indicating…
Microsoft Excluded Content Terms Now Available to Everyone
Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft…
Google Tests URL Breadcrumbs for Sitelinks in Ads
Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of…
Favicons Spotted in Bing Shopping Ad Results
Bing is testing the inclusion of favicons in Shopping ad results. This change, if rolled out widely, would mark…
AI Mode Now Displays Sponsored and Organic Products
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one…
Update to Gambling and Games Policy for Slovenia
Starting October 1, 2026, Google’s Gambling and Games policy for Slovenia will be updated. The new policy…