Search Campaigns for Travel Announced
Google has launched Search Campaigns for Travel, integrating travel feeds and formats into standard Search…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Urban and Rural Targeting in India Improved in PMAX
Google Ads is now displaying a new notification that clarifies how to target urban and rural areas in India…
AI Max With Brand Inclusion Recommendation Now Available
Google is running a new beta recommendation called “Turn on AI Max with brand inclusions”,…
Negative Keyword Impact Preview Added to Google Ads
Google Ads has introduced a new feature allowing users to preview the impact of negative keywords within their…
Google Ads Introduces New Association Metric for Brand Lift
Google Ads has announced a new metric called Association now live inside Brand Lift Studies. This addition…
Google Tests AI Label On Search Ads
Google is testing the addition of an AI label to select search ads on mobile devices within its sponsored…
Google Ads API v20 Sunset Reminder
Google Ads API v20 will sunset on June 10, 2026. Starting on this date, all v20 API requests will begin to fail,…
Image To Animation Now Documented In Google’s Help Center
Google has published an official help page for its new Image to Animation tool in Google Ads, confirming broader…
Google Launches Security Agent for Enhanced Account Hygiene
Google has introduced the Security Agent, an automated service designed to enhance the security of Google Ads…
Image Ads Available in Demand Gen Campaigns
A new feature called “Classic display assets” has been introduced under the newly added Media…