Google is rolling out a new default layout for Search that standardizes how ads appear. Text ads will now be grouped under a persistent “Sponsored results” section, clearly labeled and visible as users scroll.
A new “Hide sponsored results” control is also being introduced, allowing users to collapse the ad section with one click. The change is designed to improve clarity and navigation without altering ad size or quantity.
This section has been previously spotted for search ads on desktop, mobile, and recently for local ads by Anthony Higman.
The updated “Sponsored” label applies to all ad units on the page, including Shopping ads.
This global rollout is now live across desktop and mobile platforms.
Read the full update here: We’re improving navigation and introducing a new control for ads on Google Search.