Microsoft Opens Max CPC to Portfolio Bid Strategies
Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies.…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Demand Gen FAQ Moves Display Inventory to CPM
The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads.…
Microsoft Company Lists and Job Seniority Exit Beta
Microsoft’s LinkedIn-profile targeting features have completed their rollout. The beta note indicating…
Microsoft Excluded Content Terms Now Available to Everyone
Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft…
Google CSS Product Pages Get Rating and Review Count Attributes
Google Merchant Center has introduced new attributes for CSS product pages, allowing CSS partners to submit…
Google Tests URL Breadcrumbs for Sitelinks in Ads
Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of…
Favicons Spotted in Bing Shopping Ad Results
Bing is testing the inclusion of favicons in Shopping ad results. This change, if rolled out widely, would mark…
AI Mode Now Displays Sponsored and Organic Products
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one…
Update to Gambling and Games Policy for Slovenia
Starting October 1, 2026, Google’s Gambling and Games policy for Slovenia will be updated. The new policy…
Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders…