Policy Changes for Government Documents And Services Policy
Starting February 5, 2025, Google is updating its Other Restricted Businesses policy. Key changes include:…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Target CPV & Multi-Format Ads For Video View Campaigns
Rakshit Shetty shared that Google Ads has announced two major updates:
Google Tests Varied Headline Sizes in Ads
Anthony Higman shared that Google is experimenting with varied headline sizes with ads, where H1 and H2 remain…
Google Tightens Cryptocurrency Ad Rules for UK in January 2025
Starting January 15, 2025, Google will update its cryptocurrency ad policies for the UK. All advertisers must…
Demand Gen Gets Dedicated Conversion Metrics in Google Ads Beta
Google Ads has rolled out the “Conversions (Campaign Type)” column in beta for Demand Gen campaigns,…
Is “Search Max” the Next Big Thing in Google Ads? Early Insights Emerge
A new feature called Search Max has appeared in Google Ads match type filter for some advertisers. “Search…
Swipeable Demand Gen Sitelink Layout on YouTube Mobile
Thomas Eccel has shared that Google Ads has introduced a swipeable sitelink layout for Demand Gen campaigns on…
Local Product Feeds Quietly Removed From Google Ads UI
Google Ads has quietly removed support for Local product feeds, which previously allowed businesses to promote…
First Look at Customer Retention Goal Setup
Google initially announced the Customer Retention Goal in March 2024, as part of a beta test. An official help…
Segment Enhanced Conversion Impact by Campaign Type
Thomas Eccel shared on X that Google Ads lets advertisers analyze the impact of enhanced conversions per…