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YouTube Opens Up Masthead & Premier Reach Campaigns to Everyone

October 9, 2025
A screenshot of a campaign setup interface with three sections highlighted in green for Premier Reach Campaigns: "Select how you want to buy ads," "Select a campaign type," and "Select the ways you'd like to reach your goal." The name "Thomas Eccel" is visible.

Thomas Eccel shared some major updates on how Google now lets advertisers book premium video formats directly in the Google Ads interface for Awareness & Consideration campaigns. No need for a Google rep or reservation process anymore.

You can now choose between:

  • Premier Reach – Full control with bumper, skippable, non-skippable, Shorts, and pause ads
  • Masthead – Reserve the top spot on YouTube & Google TV
  • Standard Reach – Maximize impressions with classic formats
A screenshot of a campaign setup interface with three sections highlighted in green for Premier Reach Campaigns: "Select how you want to buy ads," "Select a campaign type," and "Select the ways you'd like to reach your goal." The name "Thomas Eccel" is visible.

This means faster setups, fixed CPMs, and access to YouTube Select lineups.

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