Google has open sourced the Model Context Protocol (MCP) Server for the Google Ads API, enabling AI developers to integrate natural language interfaces with advertising data. The MCP standard allows large language models like Gemini to access and interpret external applications, including Google Ads.
This release makes it possible for any MCP-compatible AI tool to query ad performance data programmatically using natural language. For now, the server is read-only, so it supports diagnostics and reporting but cannot make changes to campaigns.
Read the full update here: Open Source Google Ads API MCP Server.
