Anthony Higman shared that Google Ads has introduced a major policy update for U.S. advertisers. You now need certification to target keywords related to prescription drugs.
Previously, restrictions mainly applied to ad copy and landing pages, not to the keywords themselves. This marks a significant expansion of Google’s prescription drug advertising policy.
The update could notably affect legal and healthcare advertisers, including those in the mass torts space, who may now need to undergo verification before bidding on these terms.