Thomas Eccel shared that Google has added two new Beta sections inside the Creator Partnership Hub: Overview and Analytics.
- The Overview (Beta) tab offers a dashboard view of active creator collaborations, brand mention videos, and video linking requests.
- The Analytics (Beta) tab provides detailed performance insights for creator partnerships, including metrics like views, watch time, likes, and linked video performance.
This expansion gives advertisers better visibility and reporting for campaigns involving influencer or creator integrations, all directly within Google Ads.