Google’s October Demand Gen Drop summarized a wave of updates, centered on bidding optimization and creative tools designed to enhance YouTube results.
Here’s what’s new this month:
1. New Customer Acquisition Goals: Now rolling out globally. Advertisers using the New Customer Only Mode saw an average 11.5% increase in the new customer ratio with a 3% lower acquisition cost.
2. iOS Deep Linking via Web to App Connect: Drive seamless transitions from ads to your app for smoother user journeys.
3. Target CPC Bidding Enhancements: Compare and optimize ad performance across platforms using consistent CPC settings.
4. AI-Powered Video Creation: Quickly generate high-quality videos optimized for viewer experience and reach.
5. Product Feeds Integration: Treat your feed as a virtual storefront; campaigns using tROAS goals saw up to a 20% lift in conversions.
Read the full update here: Learn what’s new in Demand Gen with October’s Demand Gen Drop.