YouTube has launched a new “Brand Puls” report, giving advertisers a unified view of their paid and organic performance. Powered by Google AI, it detects brand mentions across visuals and audio to show how ads and creator content work together.
Metrics like Total Unique Viewers and % Share of Watch Time reveal full brand influence, helping marketers link paid campaigns to organic engagement for smarter strategy and better ROAS.
Read the full article here: YouTube’s new report helps brands understand the full value of paid and organic video.