Product Studio Expands to the EEA & Switzerland
Benjamin Wenner highlighted that Google is rolling out Product Studio, a free AI-powered tool for merchants in…
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PPC News Feed is your hub for the freshest updates published in Google Ads. No more juggling multiple sources. We gather all the news, so you don’t have to.
‘Pay for Interaction’ Feature in Display Campaigns
A new “Pay for Interaction” option has recently appeared in Google Ads’ display campaign…
Enhanced CPC Deprecated by March 2025
Google is notifying advertisers by email that is retiring Enhanced CPC (eCPC), leaving advertisers with just two…
Consolidated Masthead Requirements for YouTube & CTV
Google Ads will launch a new “Masthead format requirements” page on October 3, consolidating…
Inactive Reports Will Disappear in 18 Months
Google has just announced a change that can affect your inactive reports. If they haven’t been accessed in…
Google Updates Financial Products & Services Policy for Clarity
In September 2024, Google reorganized its Financial Products and Services policy to improve clarity for…
Ban on Locksmith Ads in Spain
Starting November 4, 2024, Google will update its Local Services Policy, banning locksmith advertisers in Spain.…
Performance Max And Other AI Features coming to AdGrants
At its inaugural Impact Summit, Google.org announced three new AI initiatives aimed at empowering nonprofit…
Video Action Campaigns Upgraded to Demand Gen by Q2 2025
Google will phase out Video Action Campaigns (VAC) by Q2 2025, upgrading them to Demand Gen campaigns. This…
Google Ads and Merchant Center Account Linking Automated
Casey Gill has shared that Google is automating the linking of Ads and Merchant Center accounts, eliminating the…