Performance Max Adds AI Generated Video Aspect Ratios
Google Ads is upgrading Performance Max video ads with a new asset optimisation feature leveraging generative AI…
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PPC News: Google Ads
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PPC News Feed is your hub for the latest Google Ads news today, helping you keep up with the latest changes. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Enhanced Matching for Customer Match
Google Ads appears to be rolling out a new Enhanced matching option for Customer Match under Account settings.…
Google Lowers Demand Gen Budget Recommendation to 10x
Google has updated its Demand Gen bidding documentation, lowering the recommended daily budget for campaigns…
Blue Hyperlinks Spotted in Google Search Ad Descriptions
Google is testing blue hyperlinks in the ad descriptions within the sponsored results. The appearance of…
Google Takes Back Shopping Ads Expansion to 14 Markets
Google has removed its July 14 announcement that Shopping ads and free listings were being prepared for…
Branded Searches Conversion Type Added to Google Ads
Google Ads has documented branded searches as a new conversion type that records search queries made for a brand…
Merchant Center for Agencies Now Supports 1,000 Accounts
Google has updated its Merchant Center documentation, clarifying that Merchant Center for Agencies can now link…
Big Star Ratings Appear in Google Search Ads
Google appears to be testing a more prominent star rating format in Search ads. The rating is displayed in a…
EU Political Ads Declaration Required in Google Ads
Google Ads is notifying advertisers about the necessity for advertisers to declare EU political ads in their…
Google Updates Demand Gen VTC Optimization
Google has announced upcoming changes to view-through conversion (VTC) optimization in Demand Gen…