Cross Campaign Metrics Appear in Google Ads Overview
Google Ads is testing a new chart in the overview tab called Cross campaign metrics. The chart shows how…
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PPC News: October 2025
83 posts
Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.
Developers Get Instant Production Access with Google Ads API’s Explorer Tier
Google is rolling out a new Explorer Access level for Google Ads API developers, giving new sign-ups faster…
Transparency Center Now Covers Political Ad Spend and Creatives
Thomas Eccel shared that Google has expanded its Transparency Center to include a new “Political Ads” section,…
Promotion Analytics Now Live in Merchant Center Next
Google has rolled out new performance insights in the Promotions section of Google Merchant Center Next.…
Google Ads Adds New Local Engagement Metrics
Google is rolling out two new reporting metrics in Google Ads and Local ads: Both metrics are available under…
Microsoft Ads Web Interface Restored After Brief Outage
Microsoft Advertising’s web interface experienced a temporary outage on Wednesday, October 29, preventing…
Sports Betting Ads Allowed on Google TV Masthead in the UK & Brazil
Starting November 13, 2025, Google is updating its TV Masthead format requirements to permit ads related to…
Demand Gen Placement Report Now Shows Gmail and Discover Separately
Google has updated the “Where ads showed” report for Demand Gen campaigns, giving advertisers clearer visibility…
Google Adds Help Pages for Itinerary Value Rules in Hotel Ads
Following the June update introducing itinerary-based conversion value rules, Google has now published three new…
Bid Limits Quietly Added to Max Conversion Value Strategies
Google Ads has introduced bid caps and floors for Max Conversion Value bidding, giving advertisers more control…