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Performance Max Now Supports 9:16 Vertical Images

October 14, 2025
A graphic announces "9:16 Image Ads now available also for PMax!" with an example vertical image ad labeled "Thomas Eccel 9:16" and a "NEW" sticker. The Google Ads logo and mention of Performance Max appear in the top left corner.

Thomas Eccel shared that after appearing in Demand Gen earlier this year, these story-style creatives are finally available in Performance Max campaigns as well.

Specs:

  • Minimum: 600×1067 (Recommended: 1080×1920)
  • Max file size: 5MB
  • Placement: Not officially stated, but likely includes YouTube Shorts (like Demand Gen).
A graphic announces "9:16 Image Ads now available also for PMax!" with an example vertical image ad labeled "Thomas Eccel 9:16" and a "NEW" sticker. The Google Ads logo and mention of Performance Max appear in the top left corner.

Perfect for brands running mobile-first creatives and short-form storytelling.

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