Google is rolling out a new video creation tool for Demand Gen campaigns that automatically converts existing image and text assets into videos across all aspect ratios.
- Applies to image-only ad groups created before August 27, with auto-generated videos serving after October 31, unless opted out.
- Videos use current assets to create branded variations for YouTube, Shorts, Discover, and more.
- Advertisers can opt out or adjust settings via Google Ads or their account rep.
Why it matters: Expands creative libraries without extra production costs, boosts engagement, and broadens reach. Advertisers should review assets before October 31 to ensure AI-generated videos align with brand standards.
This update was shared by Anu Adegbola.