Google Merchant Center has introduced a new feed attribute, Handling Cutoff Time [handling_cutoff_time], allowing merchants to define daily order processing deadlines for online offers.
This helps Google display more accurate delivery estimates by specifying the latest time an order can be placed for same-day processing. Merchants can configure it at the offer, country, or shipping override level and adjust it by time zone or shipping speed.
The attribute includes subfields for cutoff_time, cutoff_timezone, country, and disable_delivery_after_cutoff, offering granular control over same-day and next-day delivery visibility.
Now live in the product data feed schema, ideal for merchants managing time-sensitive shipping operations.
Read the full update here: Handling cutoff time [handling_cutoff_time].
This help page was spotted by Hana Kobzová.