Following the June update introducing itinerary-based conversion value rules, Google has now published three new help pages to guide advertisers using this feature in Hotel Ads campaigns.
These documents explain how to set conversion value rules by trip details like destination or length of stay, how Google uses itinerary data in conversion tracking, and how value rules impact bidding.
This added documentation offers more clarity for advertisers using value-based bidding to prioritize higher-value bookings.
Read the new help pages, found by Hana Kobzová, here:
- Set-up itinerary conversion value rules
- About itinerary conversion value rules FAQs
- Best practices for itinerary conversion value rules