New Heading Spotted Above Bing Shopping Ads
Bing is testing a new heading on its Shopping ad results. The “Sponsored” label remains visible alongside…
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PPC News: Microsoft Advertising
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PPC News Feed is your hub for the latest Microsoft Advertising news. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft UET Conversions API Now Accepts Events up to 90 Days Old
Microsoft Advertising has extended the UET Conversions API event submission period from 7 days to 90 days. This…
Brand Exclusions Pilot Refined for Text Ads in Performance Max
Microsoft Advertising is refining brand exclusions for Performance Max campaigns. Advertisers can now choose to…
Bing Tests “Menu” Links in Search Ads
Bing is experimenting with a new menu-links design in its sponsored search results. This test introduces a…
Bing Ads Now Displayed in AI Overviews
Bing is now incorporating Sponsored results into its AI-generated search overviews. This integration allows for…
Microsoft Ads Expands PMAX Device Targeting & Reporting
Microsoft Advertising is introducing new device targeting options and search term landing page reports for…
Messaging Guidelines for AI Ads Open to More Advertisers
Messaging guidelines for AI-generated ad copy in Microsoft Advertising are now available in an open pilot. …
Bing Tests Smaller Multimedia Ads With Square Images
Bing is testing a new layout for Multimedia Ads in search results, replacing the previously used landscape…
Auction Insights Reporting Now Live for Microsoft’s PMAX
Earlier this year, we reported that Microsoft planned to introduce auction insights for Performance Max. The…
Bing Tests QR Code Extension in Sponsored Ads
Bing is now testing a “Scan to Call” QR code extension within its sponsored local ads, providing a…