Google is rolling out two new reporting metrics in Google Ads and Local ads:
- Map Pin Clicks – Tracks when users click your business’s pin on Google Maps.
- Show Nearby Locations – Captures interactions where users view other nearby store options.
Both metrics are available under Campaigns → Segment → Click Type in your account.
These insights give advertisers a clearer view of how users interact with local listings, helping inform omnichannel strategies and store visit optimization.
This update was shared by Red Lead Web Design, Anthony Higman and Barry Schwartz.