Google Ads Updates: February 2026 - PPC News Feed

Your One-Stop Source for the Latest PPC News

Screenshot of a Google Ads help article about Multi-Admin Approval, outlining its security benefits, links for getting started, and a brief explanation on how it protects accounts from high-risk account changes and unauthorized actions.

Google Ads Now Requires Multi-Party Approval to Stop Hijacking

A Data Source Diagnostics dashboard shows an urgent connection quality alert, listing issues like refused credentials and incorrect data formatting. Below, a run history table from Data Manager displays recent Google Ads import statuses and error counts.

Data Connection Diagnostics Added to Google Ads

A screenshot of the Google Merchant Center Next interface in Swedish, showing the “Meddelanden” (Messages) section. A highlighted message offers Merchant Center Recommendations to update product attributes for better customer information.

New Merchant Center Recommendations Focus on Product Descriptions

Screenshot of an Early Beta web form titled "Create a Mixed Campaign Type Experiment" with fields for experiment arms, dates, and name. Two campaign arms are listed with dropdown menus, text entry fields, plus "Schedule" and "Cancel" buttons at the bottom.

Campaign Mix Experiments Spotted Live

A Google search page for "mac cleaner" displays Google Ads for Mac optimization and storage tips, with related searches and a button to hide sponsored results. The interface is in dark mode, catering to Mac users seeking help beyond Apple Support.

Malicious Google Ads Redirect Mac Users to Fake Apple Pages

A selection box with two options: "Continue with a Shopping campaign" (selected) and "Switch to a Performance Max campaign." Each Google Shopping Setup shows a brief description of its advertising reach.

Google Stops Preselecting Performance Max in Shopping Setup

A computer monitor displays text, while a pop-up window shows a hand placing the ace of hearts card onto a stack, with a yellow exclamation mark above, indicating an action or alert.

Google Ads Limits Ads for Rummy and Fantasy Sports in India

Google Ads API v23 Adds Detailed Invoices and AI Audience Tools