Google has rolled out Scenario Planner for its open-source Meridian Marketing Mix Model (MMM), aiming to make advanced measurement insights accessible to marketers.
This tool addresses a common challenge: nearly 40% of surveyed marketers struggle to apply MMM outputs to everyday business decisions.
Scenario Planner introduces a no-code interface where users can experiment with budget scenarios and receive real-time ROI estimates. The approach shifts MMM from retrospective analysis to proactive planning, supporting both technical and non-technical users.
Marketers can now use measurement to inform business planning without needing specialized skills.
Here’s the official announcement: New Meridian tool puts MMM insights directly in marketers’ hands.