Starting February 5, 2026, Google Ads will update its Personalized Ads policy to comply with legal changes in India. App campaigns promoting Rummy and Daily Fantasy Sports apps can no longer use personalized targeting in India. This change affects Google App campaigns that previously relied on user personalization to promote these game-of-skill apps.
The update does not impact non-personalized ads or other regions. Advertisers violating this policy will receive a warning at least 7 days before any account suspension is enforced, consistent with Google’s policy enforcement practices.
Read the official announcement: Update to the Personalized ads policy.