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Google Reveals PMAX Placements Incl. Search Partners

A screenshot of a Google Ads interface shows a table listing ad placements, types, networks, and impressions. Labels with arrows highlight "Placement," "Type," "Network," and "Impressions." PMAX Reporting for Search Partners Visibility is featured. The name "Thomas Eccel" appears at the top.

A new update to Google Ads reporting has brought increased transparency for advertisers using Performance Max. For the first time, placements and search partners responsible for PMAX activity are now visible in the “When and where ads showed” report.

A screenshot of a Google Ads interface shows a table listing ad placements, types, networks, and impressions. Labels with arrows highlight "Placement," "Type," "Network," and "Impressions." PMAX Reporting for Search Partners Visibility is featured. The name "Thomas Eccel" appears at the top.

Advertisers can now see specific details about where PMAX ads are served and which search partners are involved. This sheds light on the true composition of Google’s Search Partner Network, a question that has often been raised in the PPC community.

This update was spotted by Thomas Eccel.

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