Google Ads no longer preselects Performance Max when setting up a shopping campaign, requiring advertisers to make an explicit choice. This adjustment streamlines campaign creation and prevents marketers from unintentionally launching ads with Performance Max by default.
This update helps reduce errors and gives users clarity over their campaign setup, especially for those preferring to start with standard Shopping campaigns instead of Performance Max.
This update was shared by Adriaan Dekker and Emil Emanuel Ankjær Nordahl.