Google Ads has introduced a feature that suggests conversion values for new customers by referencing your target ROAS, aiming to streamline how advertisers set values for new client acquisitions. Instead of manually entering a fixed value, the system helps determine a recommendation based on your desired return on ad spend.
This enhancement is expected to provide a more data-driven approach, addressing long-standing challenges with static value assignments for new customer conversions. While the feature currently applies at the account level, there’s room for further improvement to factor in variations at the campaign or auction level over time.
This update was discovered by Andrew Lolk.