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Google Renames Destinations to Marketing Methods in Merchant Center

Screenshot of a data source setup page in Google Merchant Center showing details for a UK Product Feed, including update schedule, countries, language, feed label, and Marketing Methods. A red arrow highlights the “Marketing methods” section.

Google Merchant Center has updated its terminology by renaming “Destinations” to “Marketing methods.”

Screenshot of a data source setup page in Google Merchant Center showing details for a UK Product Feed, including update schedule, countries, language, feed label, and Marketing Methods. A red arrow highlights the “Marketing methods” section.

The new name aims to better reflect the options merchants have to control product visibility and distribution.

Screenshot of a Google support page explaining “Marketing method (Previously known as ‘Destinations’)” with a thumbs up/down feedback section and a “Need more help?” blue box for posting to the help community.

Here’s the official help page that confirms the name change: Marketing method (previously known as ‘Destinations’).

This update was spotted by Hana Kobzová.

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