Google Ads has updated its support experience, introducing a new requirement for advertisers who use the online support form.
When attempting to contact support, users are first routed through a beta AI chat interface before being presented with options for call, chat, or form submission.
If advertisers select the support form, they must now tick an ‘Authorisation’ box before submitting any query. This step gives Google Ads specialists permission to access and make changes in the advertiser’s account for troubleshooting purposes.
However, Google clarifies that there are no performance guarantees and the advertiser retains responsibility for any resulting spend and outcomes.
Advertisers should review this agreement closely before granting access. This adjustment heightens the importance of understanding the risks when seeking platform support.
This update was spotted by Arpan Banerjee.