In 2023, Google simplified video campaign setup by combining the Awareness and Consideration goals into a single Awareness & Consideration objective.
Building on that change, Google Ads is now renaming this objective to YouTube reach, views, and engagements. The updated name is intended to give advertisers a more transparent view of the outcomes they can drive with YouTube ads.
The new formulation emphasizes three key outcomes:
- Reach: Expose ads to a broader and relevant audience, boosting visibility.
- Views: Drive meaningful video views from users interested in the content.
- Engagements: Promote interactions such as YouTube subscriptions and engagement.
This update is particularly suitable for brands with top or mid-funnel goals.
It’s currently rolling out, but the previous version is still visible in some accounts. Here’s how it looked:
This update was observed by Aditya Shrivastava.