Google appears to be experimenting with a new ad unit called Sponsored places in its search results. This format stands out because, unlike traditional ‘Sponsored results’ or local packs with sponsored listings, it carries the distinct Sponsored Places label and uses card-based layout with images.
It is currently unclear whether this format is part of a limited test or a broader rollout, but it could offer a valuable opportunity for local businesses to gain additional visibility.
This update was shared by Alex Sparks and Barry Schwartz.