Google Ad Grant users can now optimize campaigns for real-world visits by setting shop visits as an account-level goal. This adjustment streamlines tracking and drives actual on-site engagement, a key benefit for organizations looking to boost local presence via Maps placements.
Previously, marking shop visits as a goal in Ad Grant accounts would return an error, making this shift significant since nonprofits and local venues can now better measure and optimize for footfall.
Advertisers interested in maximizing local impact should review their account-level goal setup and consider leveraging this feature.
This update was spotted by Jason King.