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Google Ads Adds Landing Page Image Examples for PMax

Screenshot comparing original and optimized sponsored result cards for a grocery delivery service, featuring a large green arrow highlighting the optimized Google Ads version and decorative "NEW" text in the top right corner.

Google Ads has introduced new example section that show how landing page images are used as ad creatives in Performance Max campaigns.

This update helps advertisers understand what may appear in their ads if they have enabled the “Landing Page Images” optimization.

Screenshot comparing original and optimized sponsored result cards for a grocery delivery service, featuring a large green arrow highlighting the optimized Google Ads version and decorative "NEW" text in the top right corner.

With this feature, Google can automatically pull images from your landing pages and turn them into assets for PMax. Your website now provides both the user experience and input for creative selection.

You can switch between two preview tabs: Search and YouTube.

Screenshot showing a comparison of original and optimized YouTube ads for Cedar Pantry - Fresh Produce, featuring product images, the YouTube logo, a blue arrow, and the name "Thomas Eccel" at the top—ideal for Google Ads or PMax campaigns.

If you have opted in, it is important to review your site assets:

  • Remove outdated banners and generic stock images
  • Review mobile display quality
  • Ensure all images are brand-safe

Continue uploading your core assets manually and do not rely solely on automated selections. Monitor which auto-generated images lead to impressions and conversions, and adjust if results are poor.

This update was spotted by Thomas Eccel.

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