The Creator Partnerships section in Google Ads was first seen populated with creators, signaling a broader rollout of Google’s influencer collaboration tools. What previously appeared empty is now filled with discoverable creator profiles and new management features.
As previously covered in our earlier article on Creator Partnerships, Google has now effectively transformed the feature into a free influencer marketing platform with keyword and view based search filters, subscriber and location targeting, built in email access, and a centralized dashboard for managing creator communication.
Advertisers can link approved videos directly to Google Ads and run them as Partnership ads across Performance Max and Demand Gen, while tracking both organic and paid performance in one place.
This update was discovered by Adam Treboutat.