Google Ads has announced an update to its Gambling and games policy that will take effect on March 10, 2026, allowing licensed entities to advertise online gaming services in the United Arab Emirates.
Under the new rules, ads for the following products will be permitted in the UAE:
- Online gaming
- Lotteries
- Internet gaming
- Sports wagering
To be eligible, the advertiser must be a licensed entity authorized by the General Commercial Gaming Regulatory Authority GCGRA and must complete Google’s certification process. Advertisers can review the requirements and apply via the official Gambling and games policy page, which will be updated when the change goes live.
This opens a new, regulated opportunity for gaming operators targeting the UAE market.
Read the official announcement: Update to Gambling and Games Policy: UAE.