Google Ads Updates: December 2025 - PPC News Feed

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Screenshot of a text explaining how ad rank in Microsoft Advertising determines whether a Performance Max or Audience ad serves, with bullet points on factors like Auctions, campaign types, Exact Match Keywords, and a green-highlighted key takeaway at the end.

Microsoft Advertising Confirms Exact Match Keywords Always Win in Auctions

A webpage explains minimum Google audience size limit requirements for ad networks, highlighting that both Google Display Network and Google Search Network campaign types need at least 100 active users in the last 30 days.

Google Lowers Audience Size Limit to 100 Across All Campaign Types

A screenshot of a Google Ads dashboard at the MCC Level showing campaign types, accounts, impressions, clicks, interactions, conversions, and conversion values in a tabular format. Some data and account names are blurred for privacy.

PMAX Channel Reporting Now Visible at MCC Level

Screenshot of a Google Ads interface showing channel selection options for AI search intent optimization. Options include YouTube, Discover, Gmail, Google Display Network, and Maps. “Let me choose” is selected with a purple arrow pointing to the “Maps” checkbox.

Google Maps Rolling Out in Demand Gen Channel Control

A tweet from AdsLiaison clarifies a myth about AI Max, stating it's not the only way for brands to get paid messaging in front of AI Overviews or AI Mode users—even options like exact match and broad match exist. The image shows "AI Max Q&A" on a blue-bordered white card.

Exact Match No Longer Blocks Broad Match in AI Overviews

A screenshot of a webpage section titled "Ads in AI Overviews" explains where AI advertising is available and offers considerations about content and exclusions for sensitive topics. The next section highlights the benefits of ads in AI Overviews.

Ads in AI Overviews Now Live in 12 Countries

Demand Gen Campaigns Get Location Targeting Options

A screenshot of the Product Studio webpage in Google Merchant Center showcases new features to generate better product images, animate images, remove backgrounds, and increase resolution, with a white bottle displayed as an example.

Three New Features Released In Google Merchant Center’s Product Studio

Screenshot of a webpage section titled "Display dynamic remarketing in Google Analytics," with the title highlighted in yellow and explanatory text about Remarketing and GA Ecommerce Data, along with several blue hyperlinks below.

GA4 Ecommerce Data Now Powers Google Ads Remarketing

Screenshot of an online advertising campaign dashboard, with two red arrows highlighting the Suggestions from Ads Advisor near the comparison options and campaign selector sections in the middle of the Google Ads screen.

Google Ads Just Added AI Advice Under Performance Graphs

Screenshot of Google search results showing ads for legal and workplace injury services. A large red arrow highlights the first result for "Workers Compensation Attorneys - We have Your Back," featuring learn more links in the Google search ads.

Google Tests Learn More Links in Search Ads

A screenshot of a Google Ads interface shows the “Resized Videos Opt-in (For Demand Gen)” Creative Opt-in feature in beta. A checkbox for “Resized videos” is ticked, highlighted with a green box and a “NEW” label.

New Auto Opt-In for Resized Videos in Demand Gen

Screenshot of a Google Ads settings page showing the “View-through conversion optimization” (VTC) section highlighted for App Campaigns, with a checkbox to enable VTC. The left menu has “App” selected.

View-Through Conversion Bidding Now Live for Android App Campaigns

A screenshot of the Google Ads interface showing the “Generated images” tab, featuring AI Image Creation tools and Asset Explorer options on the left, with blurred image previews displayed on the right.

New Generated Tab Enables AI Image Creation in Asset Explorer

Screenshot of a Google Ads interface with a red arrow pointing to the "Merchant Center" tab, highlighted in red, under the option to choose up to 5 Merchant Center Videos for your ad.

Merchant Center Videos Now Available in Google Ads

Screenshot showcasing the 'Social Video Upload' (Beta) feature for Google PMax Social Ads, enabling users to pick up to 5 YouTube videos for ads. A green box highlights the 'Social Beta' tab with a yellow 'NEW' marker and arrow.

Social Video Assets Available in PMAX Asset Explorer

Brands Get More Ways to Drive Intent with Shorts Ads

A testimonial highlights how the Data Manager API enhanced marketing efficiency and first-party data management, with a graphic showing "80% reduction in engineering effort." The quote and metric are attributed to Google data, citing Thanh Tran-Lambert.

Google Launches Data Manager API to Simplify First-Party Data

A search result from Amazon India is shown, featuring links to deals and information for Prime members. A "Learn more" button is highlighted with a red arrow at the top right.

“Learn More” Button Appears on Search Ads

A screenshot of sponsored colouring books online. The first book, “Zen Colouring 51,” is highlighted with a red arrow and costs £6.99. The other books, with floral and mandala designs, display prices, locations, and seller details.

Google Shopping Ads Now Show Merchant Location Labels

Local Ads Now Showing “Products At This Location”

A side-by-side comparison of two Search Ads screenshots: the left shows a collapsed ad with a "What people are saying" section, while the right displays AI-Powered Review Snippets expanded to reveal a customer review beneath that section.

New AI-Powered Review Snippets in Search Ads

Screenshot showing channel performance analytics. The top image highlights “Search Partners Data” with 47.09% in a bar chart, while the bottom image points to “YouTube” under Search Partners, displaying clicks, impressions, and related stats.

Search Partners Spotted Live in PMAX Channel Reporting

A forum post discusses a dynamic remarketing issue where no data appears in ViewStats despite confirmed tag firing. Lists implementation methods and notes "hits with events" and "no parameters visible," suggesting a possible Google tracking bug.

Google Confirms Tracking Bug in Dynamic Remarketing

In Google Ads' Location Manager, the Hidden Media Settings page offers checkboxes to allow Google-owned photos and media in ad campaigns, along with a message highlighting the use of high-quality images.

Hidden Media Settings Appear in Google Ads Location Manager

A graphic with the text "Google Ads Demand Gen Drops" and "December 2025." There’s a lightbulb icon, a button labeled "Check out drop #4" with a red arrow, and red star icons—hinting at new Demand Gen updates coming for 2026.

Google Shares Key Demand Gen Tips for 2026 Campaigns

A pop-up window titled "Dismiss all recommendations: Turn on AI Max for Google Ads Search campaigns?" offers options to delay, opt out, create experiment, or give feedback, along with cancel and dismiss all buttons.

Google Ads Updates Dismiss Pop-Up for AI Max Recommendation

Illustration of a woman in a lab coat standing in front of a large screen displaying green shapes and a gear symbol. She points to the screen, suggesting a presentation or demonstration.

Offline Upload Issues Impact ROAS Bidding in Google Ads

A colorful collage titled "Google Ads Wrapped 2025" captures the spirit of the AI Era, featuring info boxes that highlight new Google Ads features, updates, and advice on AI tools, asset studio, channel performance, and measurement improvements.

Google Ads’ AI Era Officially Went All-In in 2025

Screenshot of Google Merchant Center Next showing a "Great" overall quality score for a Health & Beauty store in Czechia, with suggestions to improve ratings and a summary of score levels from Low to Exceptional.

AI Summary Added to Store Quality in Merchant Center

Google Denies Report on Ads Coming to Gemini App

A screenshot of a Google Ads support chat interface shows a conversation between a user and an agent. The user mentions using Excel, and “NEW” and “Thomas Eccel” are highlighted in the chat area. The message box is at the bottom.

Google Tests AI Support Agent in Contact Us Flow

A screenshot of the Google Ads Advisor interface displays campaign budget suggestions on the left and an AI chat window on the right, offering keyword and ad performance tips, with a red arrow pointing from left to right.

Ads Advisor Now Citing External PPC Sources

A mobile search results page in German shows a sponsored Google Search Ad for "Dschungelcamp" on RTL+, featuring an animated image asset of a person in a jungle setting, with options to stream the show online.

Animated Image Extensions Spotted in Google Search Results

A Google Ads dashboard shows the Campaigns section selected on the left menu. A search bar at the top displays results for “taf,” listing multiple blurred campaign names and details. A performance graph is visible on the right.

Bug in Google Ads MCC Account Search Shows Duplicate Entries

An illustration of a laptop showcasing a webpage with a blue header and an "Ad" label, symbolizing testing in online advertising. In front, a yellow laboratory flask emphasizes experimentation, while subtly hinting at the integration of the new Sunset API schedule into your advertising strategy.

Google Shifts API Support Away From Forums Starting Jan 2026

A notification states "Image too small for YouTube Shopping Ads" and advises against using small images; use one at least 500x500 pixels. There are links for "How to fix: Image too small" and "View issue details" from Google.

Google Flags Small Images as Ineligible for YouTube Shopping Ads

Google Ads API v19 Will Stop Working February 11

Google’s New Developer Assistant Makes Ads API Easier

A computer monitor displays a web page and a popup with blue lines, while another popup shows casino chips and a dollar sign with an exclamation mark above it.

Google Ads to Allow Licensed Gambling Ads in Córdoba

Illustration of two people exchanging a large key. One person hands the key to the other in front of a blue shield. The image symbolizes security and trust.

Google Revokes Horse Racing Gambling Certifications