Google has published a new end-of-year update outlining five strategic tips to improve Demand Gen campaigns in 2026.
The insights aim to help advertisers reach new audiences earlier in their journey, with 68% of conversions coming from users who hadn’t seen the brand’s Search ads in the prior 30 days.
Advertisers are encouraged to:
- Use optimized targeting and new customer acquisition goals to engage new or high-value customers
- Diversify creative assets, including auto-generated videos, for broader reach
- Drive conversions using tools like local offers, checkout links, and Web to App connect
- Apply channel controls to manage placements across YouTube, Discover, Gmail, and Display
- Use platform comparable conversion columns to benchmark performance against other platforms
Read the official post here: December Demand Gen Drop: Five things to know for the new year.