Google has rolled out View-Through Conversion (VTC)–optimized bidding strategy for Android App campaigns,
Why this matters
- Bidding can factor in ad views, not just clicks
- Stronger measurement for video-led installs & engagement
- Big win for upper-funnel app growth
This feature was first spotted when Google published a help page about it in November, now it being rolled out.
This update was spotted by Rakshit Shetty.