Google Ads has updated the pop-up shown when dismissing the AI Max recommendation.
The new interface introduces two additional options:
- Create Experiment – lets advertisers test AI Max in a controlled environment
- Specify Discomfort – allows users to indicate which AI feature(s) they are not confident about.

These updates aim to provide a more flexible response to automation prompts while still encouraging adoption through experimentation.
It was observed by Anthony Higman.