Google has officially released the Data Manager API, now generally available, giving advertisers a single, secure API to activate first-party data across Google’s platforms.
Instead of maintaining multiple integrations, marketers can now send audience lists and offline conversions once and use them across Google Ads, Google Analytics, and DV360, improving measurement and Google AI bidding performance.
The API supports privacy-safe, encrypted data matching, including Customer Match, and builds on Google’s existing codeless Data Manager. Google has partnered with platforms like Tealium, Hightouch, Zapier, and Treasure Data to simplify setup.
More platform support, including SA360 and CM360, is coming soon.
Read the full articles here:
- The Data Manager API is Now Generally Available
- Data Manager API helps advertisers improve measurement and get better results from Google AI.