Google has quietly expanded Product Studio inside Merchant Center.
Until recently, only Generate image was available. Now, three additional features are live.
Animate images
Turn static product images into short videos using suggested text prompts. Built with short-form content and ad creatives in mind.
Remove background
Quickly isolate your product and remove distracting backgrounds directly in Merchant Center. Helpful for cleaner Shopping visuals and feed consistency.
Increase resolution
Upscale product images to improve quality and sharpness. Useful when working with older assets or images that do not meet quality expectations.

Why this matters:
- Faster asset creation
- Easier creative testing without a designer
- Better product visuals even with limited original assets
This is how Product Studio looked before this update:

New features were spotted by Vojtěch Audy.