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Three New Features Released In Google Merchant Center’s Product Studio

A screenshot of the Product Studio webpage in Google Merchant Center showcases new features to generate better product images, animate images, remove backgrounds, and increase resolution, with a white bottle displayed as an example.

Google has quietly expanded Product Studio inside Merchant Center.

Until recently, only Generate image was available. Now, three additional features are live.

Animate images
Turn static product images into short videos using suggested text prompts. Built with short-form content and ad creatives in mind.

Remove background
Quickly isolate your product and remove distracting backgrounds directly in Merchant Center. Helpful for cleaner Shopping visuals and feed consistency.

Increase resolution
Upscale product images to improve quality and sharpness. Useful when working with older assets or images that do not meet quality expectations.

A screenshot of the Product Studio webpage in Google Merchant Center showcases new features to generate better product images, animate images, remove backgrounds, and increase resolution, with a white bottle displayed as an example.

Why this matters:

  • Faster asset creation
  • Easier creative testing without a designer
  • Better product visuals even with limited original assets

This is how Product Studio looked before this update:

Screenshot of Merchant Center Next highlighting the "Product Studio" page. A red arrow points to "Product Studio" in the left menu, while the main area offers tools to generate better product images in seconds.

New features were spotted by Vojtěch Audy.

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