Google has confirmed a bug impacting offline conversion uploads in Google Ads.
A large portion of uploaded offline conversions (reported up to ~80% in some cases) are not appearing in accounts, leading to:
- Incorrect reporting
- Misfiring ROAS-based bid strategies
- Drops in clicks and performance instability
Google has acknowledged the issue, and Ads Liaison Ginny Marvin confirmed the team is working on a high-priority fix.
This update was shared by Prakash Chandra Durgapal and Barry Schwartz.