Custom Columns Available in Microsoft Advertising
Microsoft Advertising has introduced custom columns in its user interface, giving advertisers more flexibility…
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PPC News: December 2025
52 posts
Explore PPC news published in December 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Microsoft Advertising Adds An “Accounts Summary” View
Microsoft Advertising has introduced a new “Accounts summary” tab in its online interface, allowing…
Microsoft Advertising Confirms Exact Match Keywords Always Win in Auctions
Microsoft Advertising has officially clarified how auctions are resolved when campaign types overlap. Exact…
Google Confirms Tracking Bug in Dynamic Remarketing
Google has confirmed a reporting issue affecting dynamic remarketing in Google Ads, where event data is not…
Google Ads Just Added AI Advice Under Performance Graphs
Google is testing a new placement for Ads Advisor suggestions, now appearing directly below the main performance…
Google Lowers Audience Size Limit to 100 Across All Campaign Types
Google has quietly reduced the minimum audience size to just 100 users for all segment types across Search,…
PMAX Channel Reporting Now Visible at MCC Level
Google is now surfacing Performance Max Channel Performance reports at the manager account (MCC) level,…
Google Maps Rolling Out in Demand Gen Channel Control
Google Ads is rolling out Google Maps as a new selectable channel in Demand Gen’s Channel Control settings.…
Google Tests Learn More Links in Search Ads
Google is now testing “Learn more” links in search ads, following their recent appearance in organic…
Bing Ads Tests Underlined Words In Descriptions
Microsoft is testing underlined text in Bing Ads search snippets to draw attention to specific phrases. Despite…