Anthony Higman is seeing a new “Products At This Location” module across Local Ads, even in legal categories. The label opens directly into the business’s GBP Products section.
It’s a mixed bag:
- Makes sense for ecommerce-heavy businesses
- Less useful for lead-gen, where GBP product listings are often generic or underdeveloped
If this sticks around, lead-gen brands may need to rethink how they use GBP product slots.